Social media marketing (SMM) is the strategic use of social media websites and platforms to promote products and services, connect with audiences, and foster brand growth. SMM can help companies create a large following, generate website visits, and grow sales. According to Statista, social media’s greatest benefits are increased brandContinue Reading

Live streaming is up there with the wheel, sliced bread, and the printing press when it comes to the best innovations of all time. It’s certainly one of the top developments of the internet age, and the platform has boomed over the last few years. Whilst it is being usedContinue Reading

Artificial Intelligence (AI) is transforming business operations worldwide. A recent McKinsey study reveals that 35% of global businesses already deploy AI technologies. Industries such as healthcare, finance, and manufacturing reap significant benefits, while e-commerce leverages algorithms to personalise customer experiences. Experts forecast that by 2030, over 70% of businesses willContinue Reading