To support the importance of water safety on UK beaches this summer

Cornwall-based Konfidence is proud to announce a new partnership with RNLI (Royal National Lifeboat Institution) in support of the charity’s children’s beach and water safety awareness programmes this summer.

Andrew Regan, the founder of Konfidence says: “We are extremely proud to be partnering with RNLI, they are a national institution, and because we live and work in Cornwall, we see first-hand the incredible work they do daily to save lives at sea. Through this partnership, we will be able to play our part by supporting their valuable children’s educational programmes and sharing RNLI’s beach and water safety resources direct with the many thousands of our UK parent customers.”

“With the school holidays nearly upon us too, and with many families holidaying in the UK this summer because of the covid-19 pandemic, disseminating RNLI’s key water safety messages to as many parents as possible takes on an even greater importance,” added Andy.

Through the partnership, Konfidence, from their distribution centre in Launceston, Cornwall, will be sending RNLI’s water safety leaflets in with packages to customers who purchase Konfidence’s children’s swimming / buoyancy aids and wetsuits – holiday-essential, UV-protected swimwear products, like the Original Konfidence Swim Jacket, that Konfidence say are typically purchased at this year time by parents going to the beach or the pool with young children, fitting perfectly with RNLI’s summer campaign messages.

RNLI’s water safety messages, including their important Float to Live advice, will also be featured across Konfidence’s social media during the peak holiday times too.

Lucy Ashton, RNLI Engagement Lead for the south west is thrilled that the charity is able to partner with a brand closely aligned to values. “The RNLI is thrilled to be working with Konfidence to provide parents and families with valuable safety advice before they hit the beach.”

“Armed with the information they need to keep themselves and their families safe will ensure they enjoy their trip to the beach for the right reasons. The partnership comes at a perfect time for both the charity and parents alike as we look ahead to what will be a busy summer around our coasts,” confirmed Lucy.

Those taking their families to the beach this year should heed the following safety advice;
– Visit a lifeguarded beach and swim between the red and yellow flags -– find your nearest at
– Check the weather forecast, tide times and read local hazard signage to understand local risks
– If you fall into the water unexpectedly, FLOAT TO LIVE. Fight your instinct to thrash around, lean back, extend your arms and legs, and Float.
– In an emergency dial 999 and ask for the Coastguard.

Last summer, RNLI lifeguards saved the lives of 54 children and teenagers. Of those lives saved, 64% (35) were aged 12 or under.