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3D product visualisation cuts marketing costs by replacing repeated photo shoots with one reusable digital model
A single accurate model can be rendered from any angle, in any colour, setting or format, so a new variant becomes a re-render rather than a new shoot. By 2014, IKEA had disclosed that around 75% of its catalogue imagery was computer-generated rather than photographed. What was once a big-brandContinue Reading
From Big Ideas to Industrial-Scale Execution
Big ideas are easy to describe. Making them work across complex products, global teams and large organizations is much harder. That is where Ned Curic has spent much of his career. Across nearly three decades, Curic has worked in aerospace, enterprise technology, software, connected vehicles and automotive product development. HisContinue Reading
How Path of Exile 2 Built a Player Economy That Behaves Like a Real Market
Most video games treat money as a simple convenience. You defeat enemies, collect coins, and hand them to a shopkeeper. Path of Exile 2, the action role-playing game from New Zealand studio Grinding Gear Games, does something far more unusual, and the result is an in-game economy that economists andContinue Reading
Michael Jackson, Beatles and Queen items to go under the hammer in £3m auction
Get the inside track from Roisin O’Connor with our free weekly music newsletter Now Hear This Get our free music newsletter Now Hear This Get our free music newsletter Now Hear This Items linked to music legends such as Queen, The Beatles and Michael Jackson are set to go underContinue Reading
Watchdog set up Downing Street listing on Booking.com to expose security gaps
For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails A consumer watchdog has said it uncovered “systemic security failures” on Booking.com after it wasContinue Reading
Sports Direct ad banned over ‘misleading’ RRP
For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails An ad for Sports Direct has been banned after a watchdog found that the retailContinue Reading
Privatisation of water firms ‘difficult to reverse’, Burnham admits
Stay on top of the latest political news with our View from Westminster newsletter Get the latest political headlines with our free email Get the latest political headlines with our free email Andy Burnham has cautioned that his administration would “find it very difficult to reverse” the privatisation of waterContinue Reading
Israel will ‘act against Britain’ if it imposes sanctions over plans to expand illegal settlements
Stay on top of the latest political news with our View from Westminster newsletter Get the latest political headlines with our free email Get the latest political headlines with our free email Israel has warned that it will respond in kind should the UK enforce sanctions over plans to enlargeContinue Reading
Chelsea furious as Lamine Camara transfer cancelled by Monaco in massive U-turn
Chelsea are furious that their £47million transfer for Lamine Camara has been cancelled.Continue Reading
Britain reveals China trade stance after US call for G20 countries to consider barriers
Stay on top of the latest political news with our View from Westminster newsletter Get the latest political headlines with our free email Get the latest political headlines with our free email Britain will pursue a “pragmatic relationship” with China over trade while addressing the “sensitive” issue of global imbalances,Continue Reading