Amazon, Glassdoor and Trustpilot unite to fight fake reviews
Major online firms including Amazon, Booking.com, Expedia and Tripadvisor have united to fight fake reviews. The group, which also includes workplace review site Glassdoor and review platform Trustpilot, will share information on deterring fraudsters. It follows concern that chatbot-like AI systems are being used to write bogus online reviews for profit. Fake reviews can damage a company’s reputation and lead consumers to buy poor-value products and services. A recent government report found that bogus reviews of products alone could cost UK consumers around £312m each year. Up to 15% of all reviews on e-commerce platforms in three common product categories – including consumer electronics, home and kitchen, and sports and outdoors – were probably fake, it said. The government plansContinue Reading