In B2B marketing, focusing your efforts on the right prospects can mean the difference between a pipeline full of opportunities and one that’s full of dead ends. Qualifying leads is crucial in ensuring that you spend your time and resources on prospects that are more likely to convert into long-termContinue Reading

As trade tensions rise between the European Union and China, the imposition of tariffs on European brandy is the latest development in a potentially escalating economic dispute. What began as an investigation into Chinese subsidies for electric vehicles (EVs) has now drawn European industries into a precarious situation, where retaliatoryContinue Reading