First there was inflation, then shrinkflation and now there is “applejuiceification”, after shoppers were surprised to discover the high percentage of apple juice in many soft drinks and smoothies.
Last week, a social media user posted the percentage of apple juice in a range of popular drinks, none of which mention apple juice prominently in their names.
Sign up for The Week’s Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
‘The grip of Big Apple’
‘Calm down!’
To continue reading this article…
Create a free account
Continue reading this article and get limited website access each month.
Already have an account? Sign in
Subscribe to The Week
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Unlimited website access is included with Digital and Print + Digital subscriptions.
Create an account with the same email registered to your subscription to unlock access.