In an era where sustainability has become paramount, businesses that champion eco-friendly practices are rising to the forefront. Shamanth Pereira, the founder of Something Co, is on a mission to facilitate a zero-waste lifestyle without burden or guilt.

With a unique approach encapsulated in their 4S Method—Source Sustainably, Transport Sustainably, Dispose Sustainably, and Offset remaining Sustainably—Something Co is reshaping consumer habits towards a more conscientious future.

Pereira recognises the pervasive desire among consumers for guilt-free consumption, particularly when it comes to disposing of products. Through Something Co, he aims to alleviate this concern by providing accessible, sustainable alternatives without the accompanying overwhelm. “People want to make a difference,” Pereira notes, “but often lack the guidance on where to start.”

For Pereira, the impetus to start Something Co stemmed from a dual passion: intellectual curiosity and a deep-rooted commitment to sustainability. As a mother of three, Pereira grappled with the challenge of reconciling everyday essentials with environmental consciousness. Thus, Something Co emerged as a solution—a platform where transparency meets practicality, offering thoroughly vetted sustainable products.

Central to Something Co’s ethos are their brand values, which embody a blend of encouragement, energy, and a commitment to impact without self-aggrandizement. Pereira emphasizes the importance of these values in guiding decision-making processes, ensuring alignment with the company’s overarching mission.

Regarding team culture, Pereira underscores its significance, particularly in the startup landscape. Recognizing the dedication of his team, he ensures they feel valued through various initiatives, including product benefits and upskilling opportunities.

In navigating the complexities of messaging, Pereira acknowledges the evolving nature of communication strategies, especially as Something Co expands its product lines. The goal remains clear: to engage consumers directly and transparently.

Addressing economic challenges such as inflation and interest rates, Pereira remains committed to rewarding customer loyalty, prioritizing competitive pricing over passing costs onto consumers. He elucidates the various factors contributing to inflation, highlighting the interconnectedness of global events and their impact on business operations.

Data-driven decision-making is fundamental to Something Co’s strategy, with regular assessments guiding their approach. Technology plays an indispensable role in the company’s day-to-day operations, enhancing efficiency across various functions.

In a competitive landscape, Pereira adopts a collaborative stance towards competitors, viewing the market as expansive enough to accommodate multiple players. His advice to aspiring entrepreneurs echoes this optimism: “Just do it,” he asserts, emphasizing the importance of research, problem-solving, and action.

Amidst the demands of entrepreneurship, Pereira prioritizes self-care, incorporating meditation, exercise, and intermittent fasting into his routine. He subscribes to shorter-term goal setting, finding it conducive to productivity and progress.

Looking ahead, Something Co aims to secure investment for further expansion, leverage social channels for broader outreach, and enhance their eco-friendly product offerings. With a steadfast commitment to sustainability, Pereira envisions a future where positive change is achieved, one person at a time.


Cherry Martin

Cherry is Associate Editor of Business Matters with responsibility for planning and writing future features, interviews and more in-depth pieces for what is now the UK’s largest print and online source of current business news.